Business Tuesdays: Under Promise and Over Deliver

I think one of the most important lessons, I have learned the hard way. Why are people unhappy by your work and your service? Maybe you are unhappy about how some service you might have paid for, didn't come up to your expectations. That's the keyword, expectations. An employee expects his employer to take care of him. An employer expects his employee will work hard in return. A husband expects his wife, to take care of him, and in return a wife expects the husband to take care of her. The world is filled with expectations. When I go down to a steakhouse, I'd expect a nice juicy steak on my plate, and not the ones I make at home, which are half cooked and raw. But if that steak is raw and dry, and the worst you had in your life, someone somewhere has let you down. Your brand, your name is a promise. I can expect a Billy's Steakhouse can give me a bad steak, but if I go to a Tony Roma's or something, I expect to have a really good steak. That brand, that name is a promise in itself. 

Enough of general talk. No matter what field you are in, every person trying to make a buck, will promise the moon, the stars, the sun, the galaxy and the whole universe. As a customer, you will be like "Wow! This must be the deal of the century." and when they deliver, the sun, the moon, the stars, the galaxy, but not the whole universe. What's going to happen next? Your expectations will fall. Hence making that the worst deal of the century. Its not about the effort involved. The person might have worked day in day out, to give you the sun, the moon, the stars, and the galaxy, and it must've been their best work, but they over promised and they under delivered. And thats when all that effort will mean to nothing.

This is customer service 101 guys. If you service your clients better then competition, people will pay the extra buck for you. Take some time, and remember why you went to an expensive place only because some one spoke to you nicely. So never promise the sun, the moon and the stars to your client. Always under promise and over deliver.

Join me back on Tuesday, for another round on Business Tuesdays. 

Photo Credits: Apple ; Fruits